User Expectations and Behaviour

I’ll probably add more links to this post, but here’s the first few:

Homepage Links Remain a Necessity

Summary:

Users do scroll / There is no fold

Opera Mini

Lots of people use Opera Mini:

Users don’t interact with Carousels

Usually they don’t:

Carousels MAY be appropriate in some cases, just not as banner / signpost unless navigation is VERY obvious: https://www.smashingmagazine.com/2015/02/carousel-usage-exploration-on-mobile-e-commerce-websites/

Some things to avoid, including carousels: http://www.sitepoint.com/5-fancy-useless-web-components-avoid/